Changing the Definition of Fast Food – The Chipotle Story

According to a study conducted by Technomic (“Status and Future of Fast Foods: Consumer Trend Report” ), the perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. The food industry research and consulting firm noted that a dual concept has emerged, consisting of traditional… more »

Ready for your Click Moment? Check out this LEGO App…

The LEGO Group recently unveiled an app in the iTunes Store called LEGO Photo that is designed to take any photo you have stored on your iPhone or iPod Touch and give it a brick makeover. The app has a supplemental website called LEGOClick.com which wants to be a sort… more »

Origins of Jedemi – The Timeline

A huge part of the Jedemi project was the timeline I put together in Excel.  I was working off a hunch that these “spirits from the past” knew each other and/or were exposed to similar influencers. So here are a few snapshots from that huge spreadsheet I put together. Not… more »

Origins of Jedemi – One in a Series

The other day it crossed my mind that I should provide some background on how my Jedemi project came about.  It’s been years in the making.   In fact, I tied the beginning to the purchase of my first Jeep in June 1993.  But really, the seeds were planted long… more »

Large Washer is Good – New LG Ad Campaign

The email blast had this headline, “LG Looms Large” followed by a tease about a giant bra. I’ll admit that had me scratching my head. In my mind, LG was a manufacturer of some snazzy phones — like the superphone unveiled last week at CES called the non-memorable (and not… more »