It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »
AWSI: Great Idea — Stories for Every Journey…
July 1, 2013 by Leave a Comment
We are getting caught up on our email newsletters and found this truly wonderful idea. Quantas, an Aussie airline, has developed a series of novels for their passengers called “Stories For Every Journey.” Each book varies in length and is meant to last only as long as the duration of… more »
Washing Machine Challenge Goes Viral: McIlroy vs. Jeff the Robot…
June 28, 2013 by Leave a Comment
Tommie caught a glimpse of this 4-minute video that went super-viral in just one day. As a promo for the European Tour, where the Irish Open is currently being played, golf professional Rory McIlroy is being challenged by a robot to hit washing machine targets. It is a throwback challenge…. more »
AWSI: Crunch Controversy…
June 22, 2013 by 1 Comment
It was brought to my attention (Thanks, Tommie!) that there was a disturbance this week that spanned from U.S. Navy headquarters to the cereal aisles of your local grocery store. Apparently, Cap’n Crunch is NOT a captain after all. A super astute writer noticed (and posted) that the legendary cereal… more »
TaylorMade Golf’s U.S. Open Logo a Doozy…
June 11, 2013 by Leave a Comment
Tommie forwarded this post by Golfweek.com’s David Dusek to Doc and me. Guess he figured I’d like the symbology (he seems to think my money discussion with Bill Moyers was intriguing) while Doc here would dig the “natureful” story about the snake. Apparently it is a tradition for golf equipment… more »
