AWSI: Shift from Crusty May Be Temporary…

In the “A-HED” position of Tuesday’s Wall Street Journal there was a somewhat shocking story about how Parisians are preferring “the whitest, least-baked baguette on display.”  That translates to shift in demand away from the classic “crusty” baguette.  One baker who sells 1,500 baguettes every day said that 90% of… more »

AWSI: Farmers 15-Seconds of Smart is Awesome!

We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint.  Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games.  A nice break… more »

AWSI – Art Story is a Great (and Familiar) Concept…

Strangely enough, we got wind of “Art Story” from TheWrap newsletter, not a Kickstarter push. This is an unconventional animated movie where a young boy and his grandfather end up on an adventure of lifetime when they get stuck in famous paintings. Stuck inside famous paintings? Where have we seen… more »

AWSI: Silents in San Francisco…

I’ve been looking forward to this since I first read about it in the Pink Section of the San Francisco Chronicle on Sunday. The Last Edition, a 1925 silent film / drama that pits newspapermen against corruption will be shown at the San Francisco Silent Film Festival on Sunday, July… more »

Circling Back: Don’t Forget About Enjoying the Process…

As long as we’re in “circling back around” mode, Joey just reminded me of this video we posted in February of last year. Master Chungliang Al Huang‘s enlightening talk (6-minutes that fly by). Please enjoy and share! ###