Heading into the weekend, we were drawn to a story about “The Lego Movie” that appeared in The Wall Street Journal. When we saw the television ad for it, we laughed because we figured it was just a 90-commercial for Legos appearing in a slow month (February). However, the article… more »
It’s a Wonderful Mystery…
December 22, 2013 by Leave a Comment
The headline read, “Is Seneca Falls, N.Y., a ‘Wonderful’ site?” There are folks who strongly believe that George Bailey, the lead in Frank Capra’s “It’s a Wonderful Life,” lived in this quaint upstate New York town. Well, according to our mate, it’s “non importa.” Frankie had just started Liberty Films… more »
AWSI: Hoping To Compete; HTC Tries to Stay Relevant
August 31, 2013 by 1 Comment
This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told. So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »
AWSI: Shift from Crusty May Be Temporary…
August 22, 2013 by Leave a Comment
In the “A-HED” position of Tuesday’s Wall Street Journal there was a somewhat shocking story about how Parisians are preferring “the whitest, least-baked baguette on display.” That translates to shift in demand away from the classic “crusty” baguette. One baker who sells 1,500 baguettes every day said that 90% of… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
