AWSI: Like the Look of Persol’s New Generation Storytelling…

Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”

Dear Netflix – Ponderables on How to Protect this Prince…

Our previous post was focused on what makes The Little Prince movie so special that it really should be protected. This one delves into potential next steps for Netflix to ponder as they work on distribution plans for this awesome, labor-of-love, animated feature film directed by Mark Osborne.

Dear Netflix – Why Protect This Prince…

What makes The Little Prince movie so special? To start, the cast and crew all rallied around Mark Osborne’s approach for protecting St. Exupery’s timeless classic.

AWSI: 3M & Command Nails It with New Spokesperson…

Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…

AWSI: Prince Fan Art is Inspiring…

A very visually, powerful tribute to Prince appeared on The Little Prince Official Facebook page. We are especially impressed with the labors of love that appear on that page. Truly inspiring. Read on about the two princes.