SCMF Musings: The Big Switch – Test Man Now at Sprint…

“Can you hear me now?” actor and former Verizon “Test Man” Paul Marcarelli, is appearing as himself in the new Sprint ads tagged #TheSwitchIsReal.

SCMF Musings: No Flippin’ Kidding – Joey Bats on Canadian Cereal Boxes…

General Mills Canada has teamed up with Toronto Blue Jays outfielder, José Bautista, for a cereal promotion tied to his iconic bat flip from last year’s MLB playoffs…

SCMF Musings: Klay Sez It’s Da Yoda Socks…

The Golden State Warriors’ Klay Thompson had as amazing Game 6 and let reporters in on his secret — The Force was with him via da socks.

AWSI: Dancing Police – The Challenge Goes Viral…

The Running Man challenge has been embraced by police departments from New Zealand, to NYC, to Detroit and LA and beyond.

SCMF Musings: Coffee Joins Waffles in Nike’s Food-Inspired SB Line…

Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…