According to a story by Stuart Elliott of The New York Times, Mattel has plans to add “Mad Men” inspired Barbie and Ken dolls to their line. He said it was “a promotion for the television series as well as for Barbie.” Now before you go off wondering if little… more »
Schools to Teach Critical Thinking with Movies
March 12, 2010 by Leave a Comment
The program should help kids manage and decode the barrage of visual information they absorb in daily life, to “shape their minds to a critical way of looking at these images and what they mean, and how to interpret them…
Viewing “The Hurt Locker” in Another Dimension…
March 8, 2010 by Leave a Comment
Much has been said about the mega-blockbuster, Avatar being available in 3-D (as in third dimension) — a viewing format that requires special glasses. 3-D is picking up steam in Hollywood because it is supposed to be more engaging. The thing is, I discovered that there is another way to… more »
At the Hockey Rink, Lefties Rule, Especially in Canada…
February 23, 2010 by Leave a Comment
The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties). He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players… more »
Soup: Neuromarketing & Why We buy
February 19, 2010 by 1 Comment
When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper. Mucking around with labels and the merchandising of soup cans may garner… more »
