First of all, who knew his name was Larry? Second of all, really? Really?? According to a story in The Wall Street Journal, the Quaker Oats man has been updated, much like Betty Crocker a few years back. The point was to “reinvigorate the brand globally.” Brand design firm, Hornall… more »
They Got to Move It, Move It…
March 29, 2012 by Leave a Comment
Looks like the Swedes are onto something. According to an AP story that appeared this week, for some, lunchtime equals “move it” time. Called Lunch Beat, it is an activity where workers dance to club music during their lunch hour. The very first one took place in June 2010, at… more »
Angry Birds is a Success Because…
March 28, 2012 by Leave a Comment
There was an interesting article in Investor’s Business Daily yesterday (Rovio Targets Disney With ‘Angry Birds’ Space, Deals) that caught my eye. To start, chief marketing officer, Peter Vesterbacka, was quoted saying that Rovio, maker of Angry Birds, is “an entertainment company, not a game company.” He compared his company… more »
Innovation in the Corner Office…
March 28, 2012 by Leave a Comment
One of my favorite columns is Corner Office which appears on Sunday in The New York Times, Adam Bryant interviewed Terry Tietzen, the CEO of Edatanetworks on March 25. There are many good ponderables in Mr. Tietzen’s responses. On Innovation: Innovation doesn’tt just happen at your desk. It happens in… more »
MoneyBall — More than a Baseball Story
February 26, 2012 by 1 Comment
When I read the Michael Lewis book, “MoneyBall,” my interest was the numbers-based approach to finding players being used by my local baseball team, the Oakland A’s. The reviews of the book (like this one) emphasized how author, Michael Lewis delivered “the most revealing, enlightening look ever written on how… more »
