Example: When Words ARE the Source of Confusion…

I have to say that this cartoon ranks right up there with the Emily Litella skits (a “deaf” penalty,” “The “Eagle [Equal] Rights Amendment”, and “making Puerto Rico a steak [state]”) from the old Saturday Night Live shows. Clearly, Stephan (Pearls Before Swine) Pastis must have been a fan of… more »

Toyota’s Ideas for Good campaign…

Toyota has had a pretty rough year. In January, there was the recall due to gas pedal issues (and the fallout). In July, a voluntary recall was announced involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock… more »

Crayola: It’s about growing frequency of self expression

Crayola may have re-invented itself from a business model standpoint, but from a philosophical, they have very much stuck to their core: it’s about enabling creative experiences. Crayons are something most of us are familiar with –whether the simple 8-pack or the 64-pack with sharpener– at one time or another,… more »

What’s Going on Up There? TheLadders.com Story…

I love reading the “Corner Office” column that appears weekly in the Sunday edition of The New York Times. Every week I seem to find something interesting there. For example, last Sunday, the interview was with Marc Cenedella, founder and C.E.O. of TheLadders.com, a job search site. He talked about… more »

Speeding Baby Tells HP’s Printing Story…

In an interview with Advertising Age, HP’s vice president of worldwide marketing and communications of the printer division, Tariq Hassan talked about the “speeding baby” ad which was created by Goodby, Silverstein & Partners. What’s cool is that the ad does a great job telling the story visually, so if… more »