Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because… more »
Target’s “Lost” ads Found on Facebook…
May 28, 2010 by Leave a Comment
One of the best parts of the “Lost” series finale was the clever Target ad that could have been easily missed if you blinked or had your TiVo in zoom mode. Fortunately, Target knew they were onto something good. The ads can be seen on their Facebook page. Here are… more »
Creative Looks at “Lost”
May 23, 2010 by Leave a Comment
Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.
Changing the Way Brainstorm Sessions are Run…
May 12, 2010 by Leave a Comment
Some really smart people at Wharton just published research that supports something I’ve known intuitively for years — that is, that group dynamics squish innovation. In a paper titled, “Idea Generation and the Quality of the Best Idea,” Wharton operations and information management professors Christian Terwiesch and Karl Ulrich, along… more »
LEGO Leverages AR at In-Store Kiosks
April 23, 2010 by Leave a Comment
LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »
