AWSI: This Museum’s Detour Advances Storytelling…

SFMOMA opens with a Detour that has the gang curious. A location aware app running on an iPhone is being used as “a tool for telling stories, built by curious people with a talent for telling them.”

AWSI: 3M & Command Nails It with New Spokesperson…

Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…

AWSI: Prince Fan Art is Inspiring…

A very visually, powerful tribute to Prince appeared on The Little Prince Official Facebook page. We are especially impressed with the labors of love that appear on that page. Truly inspiring. Read on about the two princes.

NVC the 0424 Edition: Classic Thread, Queen, Prince, Winter & Necessities…

In this edition, what you’ll find here is classic, classic and more classic. Truly! We kid you not. The thread will take you from chilly ballparks to jungle to… the lobby of a Holiday Inn to view a lounge act.

Dear Netflix – The Little Prince Movie & Next Step Ponderables…

We were extremely excited to hear the news that Netflix had “saved” The Little Prince movie that Paramount yanked from distribution last month. The Amazon news yesterday prompted us to accelerate documenting our thoughts on audience engaging opportunities for that awesome movie.