AWSI Musings: Bud Frogs Leap Across the Pond…

We introduced the “SNapkin” concept in this post. Here’s another to peruse and ponder.  Enjoy!—The Gang


Per a story we read in Adweek, the Budweiser frogs are “rising from the swamp after more than 20 years” and heading across the pond to croak-it-out for Bud Light in the U.K.

Actually, it is the frog concept that makes the leap as only one of the original trio of “Bud,” “Weis” and “Er” from the 1995 Super Bowl ad appears. He now has two new buddies who croak different words. Check it out here:

The look remains the same as the concept dreamed up by copywriter David Swaine and art director Michael Smith at D’Arcy Masius Benton & Bowles (DMB&B) way back in 1994.

Huh? We always thought it was Goodby Silverstein that was responsible for the Bud frogs. Alas, there is more to the story as Adweek noted how DMB&B lost the Budweiser business despite the characters’ runaway popularity, and Goodby Silverstein & Partners later expanded the campaign narrative to include other characters like the New York-bred chameleons Frankie and Louie.

AWSI, this throwback is a good thing. New message, new country with same frogs. Even if there is no audio, the mind can imagine what the frogs are croaking.

It will be interesting to see if AB InBev leaps the campaign back to the States for the very same reasons.

And The Enchanted Jukebox Sez…

Thanks for reading!


—Dossie & The Gang

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