AWSI: JedemIdea, Energy & Power…

With the release of the first of what should be many expressions of the Jedemi Chronicles, we’ve been pondering how to explain what we perceive to be the end game here. For sure, we can tell that a lot of what Jedemi is about is the discovering of interesting things… more »

AWSI: Responsible Stewards? Thunk Again…

To solve a mystery — That thunking sound referenced in our Facebook post earlier in the week came from Restoration Hardware’s bundle of 13 source books which they claim add up to a “significantly reduced impact on the environment.”   We say, “hummm….” They certainly have gone out of their… more »

AWSI: Weber’s Gourmet BBQ System is Cool But Incomplete…

The Home Depot “Thrill of the Grill” page on their weekly ad drew our attention to a “new!” $399, “EXCLUSIVE WEBER SPIRIT E-210 2-BURNER GAS GRILL FEATURING GOURMET BBQ SYSTEM.” Yes, those were Home Depot’s shouts (as in all caps). Seriously though… what’s not to like about a BBQ which… more »

AWSI: Lacoste’s Beautiful Sport Ad Has Wings…

The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »

Staying Curious: What We Learned from a Unwatchable Show…

AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »