Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
NVC the 0522 Edition: Reimagining — Apple, Bud Ameri-Can, Hershey Bars and More
Reimagine this and this and this… Big brands like Apple, Budweiser, Hershey and Nintendo have been busy for sure. For the curious consumer, there’s a lot going on.
NVC the 0508 Edition: Garlic Fries, Dolby, Cracker Jack, Cucumber Day and a Black Cat
Attention-getting seemed to be the theme of the eye-catching stories we saw over the last two weeks. Garlic fries at McDonald’s? Cracker Jack without the prize inside. A black cat at “The Tank” and more…
What We’re Reading – the 0516 edition
Time for an update on what’s on our reading stack (shelf, Kindle, iPad, etc.). We continue taking a serendipitous approach which makes our “What We’re Reading” look a lot like those cereal variety packs.
NVC the 0424 Edition: Classic Thread, Queen, Prince, Winter & Necessities…
In this edition, what you’ll find here is classic, classic and more classic. Truly! We kid you not. The thread will take you from chilly ballparks to jungle to… the lobby of a Holiday Inn to view a lounge act.

















