Warning: Denny’s Unveils Shorts…

You may have heard that Denny’s has a new ad agency.  Back in July, less than six months after the Super Bowl campaign I wrote about, Denny’s and Goodby Silverstein parted ways.

So last week, I was made aware of a new Denny’s campaign that starred Jason Bateman along with David Koechner.  The company is now doing a new series of “humorous online shorts” that play off the new tagline:  America’s Diner is Always Open.

Of course, that makes you wonder why they didn’t book the Seinfeld gang.  But I digress.

AdAge did a story and I actually watched the Bateman short via Creativity Online.

Where was Chuck Barris when I needed him?

I wanted to gong so badly (SO BADLY!!).

But I hung out and watched the whole damn thing.

Bad idea. Not only was it annoying (and a waste of 3+ minutes of my life), but it pretty much made me want to run away (far, far away).

See for yourself (below) or on Denny’s YouTube Channel.


Enjoyed this read? Want more ponderables?

Sign up to our mailing list!

Our weekly DragonBustR Reader will provide you with a nice snapshot of what’s new and ponderable at Jedemi. Plus, you will get updates on The Jedemi Chronicles (Trilogy & Series).



  1. Looks like someone’s watching (http://tinyurl.com/6bu98vj). This story claims Denny’s’ awareness/impression score among 18-to-34-year-olds (as tracked by YouGov’s BrandIndex) has jumped from 6.2 to 254.

Speak Your Mind