AWSI Musings: Quaker’s Oatober Inspires Year-Round…

The Quaker Company launched a brilliant promo for this month, which they’ve re-named “Oatober.” The aim is to inspire creative ways to incorporate “the world’s most nutritious yet underappreciated foods: the humble oat…”

AWSI Musings: Cheetos Chooses to Trick Out Halloween…

Chester on the Dresser is a new holiday themed promo which emphasizes the “Trick” part of Halloween. Interesting idea!

DragonBustR Reader — 010

This week we provided some “inspired by” content — part of our series of “Too Much Peyton” posts. Read on! #SCMF

DragonBustR Reader — 009

This week we “Hmmm-ed” some more, discovered more “invisible to the eye” proof points and rediscovered Maslow. Read on! #SCMF

AWSI: More Proof Points on ‘What’s Essential’ …

Maslow’s “hierarchy of needs” in a Sports Illustrated cover story? Character being key for a team known for its sabermetrics? Curiosity-fueled discoveries abound…