SCMF Musings: Keebler’s Ernie Elf Take on Social Media…

An AdChoice side bar pop-up for Keebler’s Fudge Stripe cookies was so enticing, we had to click along to follow — and were rewarded with amusing posts of Ernie, the chief Keebler Elf.

SCMF Musings: Front Page 2-Pager an Eye Catcher…

A sensational 2-pager for the Broadway revival of “The Front Page” appearing strategically on Page 2 of the Sunday Times Arts & Leisure section got us to stop and study with interest…

NVC the 0612 Edition: Neiman Marcus, Mr. Robot, Pebble Core, NYT Tall issue and More…

Times Mag gets tall, Pebble gets a new Core, and retailers continue to find ways to break out. Creativity abounds — see for yourself. Scroll on and stay for the featured song…

SCMF Musings: The Big Switch – Test Man Now at Sprint…

“Can you hear me now?” actor and former Verizon “Test Man” Paul Marcarelli, is appearing as himself in the new Sprint ads tagged #TheSwitchIsReal.

SCMF Musings: No Flippin’ Kidding – Joey Bats on Canadian Cereal Boxes…

General Mills Canada has teamed up with Toronto Blue Jays outfielder, José Bautista, for a cereal promotion tied to his iconic bat flip from last year’s MLB playoffs…