Cat-AT-tude and the Wandering Mind…

When I first saw the image, I laughed. The name didn’t make sense, but then again, I hadn’t memorized the names of Star Wars creatures and creations. So I Google-searched to find out that the inspiration for this piece of art is the Star Wars All Terrain Armored Transport (AT-AT)… more »

AWSI: Hoping To Compete; HTC Tries to Stay Relevant

This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told.   So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »

Firing Up Social Media for New a Taco…

Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »

Hollywood’s Blockbusters: Service Offerings??

In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »

Circling Back: Twinkies Gaining Traction as Dude Food…

It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »