Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »
Taming of Viv – Jukebox Tunes…
In a very special café owned by a very special lady, spirits from the past arrived on a mission to ignite the imagination and enable the creative spirit which resides in all of us. The Jedemi Chronicles are a series of stories which capture the adventures of these spirits as… more »
AWSI: JedemIdea, Energy & Power…
With the release of the first of what should be many expressions of the Jedemi Chronicles, we’ve been pondering how to explain what we perceive to be the end game here. For sure, we can tell that a lot of what Jedemi is about is the discovering of interesting things… more »
AWSI: Lacoste’s Beautiful Sport Ad Has Wings…
The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »
Staying Curious: What We Learned from a Unwatchable Show…
AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »

















