This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told. So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »
Firing Up Social Media for New a Taco…
August 23, 2013 by 1 Comment
Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »
Hollywood’s Blockbusters: Service Offerings??
August 18, 2013 by Leave a Comment
In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »
Circling Back: Twinkies Gaining Traction as Dude Food…
August 14, 2013 by 1 Comment
It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
