Rocky on Broadway: Making the Concept Fly…

The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing.

In red letters it shouts: THE ANATOMY OF “A KNOCKOUT!”

Beneath, it quite literally shows, blow-by-blow, key elements of this production which builds off the Academy Award winning film (“Rocky” was released in 1976) written by Sylvester Stallone who also played the leading role.

Full Page - Sunday Times

Full Page – Sunday Times


Somewhere in downtown Philadelphia, a down-and-out fighter named Rocky Balboa struggles to stay on his feet. But when the chance of a lifetime comes along, he takes his best shot at becoming a champion… and his last shot at finding first love.

The iconic underdog story ROCKY has inspired an innovative new stage production, brought to extraordinary life by a five-time Tony Award®-winning creative team, including director Alex Timbers (Peter and the Starcatcher), songwriting team Lynn Ahrens and Stephen Flaherty (Ragtime), and book writers Thomas Meehan (The Producers) and Sylvester Stallone (Rocky, the Oscar®-winning Best Picture).

Both an adrenaline-infused spectacle and a surprising tale of blossoming romance between two lonely outsiders, ROCKY is a visceral and heart-stopping theatrical experience for everyone brave enough to follow their dream.

From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance piece.


Close-up: Top of Ad

Close-up: Top of Ad


Close-up: Bottom of Ad

Close-up: Bottom of Ad

And if that wasn’t enough to make you want to see / experience it for yourself, the producers also put out a 3-min video where the cast and crew talk about ROCKY and what went into the production.


Makes us* wish we could “fly now” to NYC to experience it for ourselves.


* Me and the Jedemi gang.

Jumbo version of the ad

Jumbo Version of Full Page - Sunday Times

Jumbo Version of Full Page – Sunday Times

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