In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »
Circling Back: Twinkies Gaining Traction as Dude Food…
August 14, 2013 by 1 Comment
It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
Inspiration for The Chronicles: One of Many…
August 4, 2013 by Leave a Comment
Jedemi Chronicles’ “The Tale of the Enchanted Jukebox” was inspired by a number of things. Here’s one: Michigan J. Frog. Animation pioneer Chuck Jones created Mr. Frog. In a career spanning over 60 years, Jones made more than 300 animated films, winning three Oscars as director and in 1996 an… more »
This is Us Promos where Creativity Abounds…
July 31, 2013 by 1 Comment
Saw a story via AdWeek (AdFreak) about ESPN having a show this week where they pay tribute to the top “This Is SportsCenter” ads. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by the mockumentary This Is Spinal Tap—hasn’t changed much over the years. And… more »
