Chipotle Mexican Grill, the fast casual chain of burrito restaurants known for serving Food With Integrity, sent a direct marketing piece (via snail mail), which was pretty darn hilarious. The back is where the fun is at, so to speak. Check out the fine print! Someone certainly had fun writing… more »
AWSI: Make ’em Move Promos – Part 1…
July 11, 2013 by Leave a Comment
We’ve noticed some pretty interesting (and creative!) promotions designed to get folks to move (try, buy, share, etc.). Here are a couple of examples. Today is convenience store, 7-Eleven’s 86th birthday which also means it is Free Slurpee® Day. At participating stores, from 11 a.m. to 7 p.m. local time,… more »
AWSI: Battling for the Hearts and Minds of America…
July 4, 2013 by 2 Comments
On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »
AWSI: Brits Ambush the 4th…
July 3, 2013 by 2 Comments
It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »
AWSI: Great Idea — Stories for Every Journey…
July 1, 2013 by Leave a Comment
We are getting caught up on our email newsletters and found this truly wonderful idea. Quantas, an Aussie airline, has developed a series of novels for their passengers called “Stories For Every Journey.” Each book varies in length and is meant to last only as long as the duration of… more »
