I was watching the Sunday Night Football match-up between the Pittsburgh Steelers and the San Diego Chargers when a commercial caught my eye. Mind you, I tend not to pay too much attention to commercials during regular season games, so for me to stop and rewind my TiVo was a… more »
Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football
September 21, 2009 by Leave a Comment
If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday… You can count on ESPN’s series of “Is it… more »
Dominoes Makes Delivery Point without Social Networking…
September 16, 2009 by Leave a Comment
UPDATED: These days, it seems like every marketing campaign is heavy on social networking aspect (i.e. Twitter, Facebook tie-ins) since that’s what’s perceived to be “in.” I guess that’s why I found this approach by Domino’s Pizza in the Netherlands especially refreshing. It’s very visual and very much in line… more »
When Smoking & Ads Ruled…
September 12, 2009 by 1 Comment
I recently came upon a Packaging Digest story that referenced a Flintstones commercial for Winston cigarettes. I guess that shouldn’t be too surprising now that we’ve been exposed to AMC’s Mad Men where smoking was pretty much ubiquitous at the offices of Sterling Cooper (circa 1960). The Flintstones (1960-1966), much… more »
Target NYC Billboards to be “Upcycled” into Anna Sui bags
September 6, 2009 by Leave a Comment
Target has just transformed its iconic Times Square billboards into an artistic homage to New York City with the unveiling of larger-than-life commissioned works from emerging artists. The billboards, which will remain on display through the end of October, are slated to take on a second life after their run… more »
