Eye-catching Ad & an Inside Joke

I was watching the Sunday Night Football match-up between the Pittsburgh Steelers and the San Diego Chargers when a commercial caught my eye. Mind you, I tend not to pay too much attention to commercials during regular season games, so for me to stop and rewind my TiVo was a… more »

Ponderable: Letter Writing of Old Meets Email of Today…

Who would have thought a post about behavioral studies connecting letter writing and emails would turn into a discussion about journal writing and knowing why you do, what you do?

Who is that Guy and Why Should I Care?

During a commercial break between the games I was watching (bouncing between football and baseball) an ad caught my eye. Not because it was particularly well done or funny. I watched a guy in a suit walking around talking about car stuff (clearly I wasn’t paying too close attention), and… more »

Cheerios & Trader Joes: Real Simple’s 18 Top Cereals

RealSimple.com posted a slideshow/story covering a topic near and dear to my heart (and stomach) — The Best Breakfast Cereals.Of course, I was curious because I REALLY like my cereal. I wanted to see what constituted a “Best” designation. Apparently, The Real Simple testers ate their way through 42 boxes… more »

Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football

If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday… You can count on ESPN’s series of “Is it… more »