What’s in a Name? AWSI More Than Just Words…

The Mets’ Class AA affiliate which has been located in Binghamton, N.Y., since 1992, is now in the process of coming up with a new name that is “less bland.” Four of the choices being voted on allude to the local merry-go-rounds that have given Binghamton the nickname the Carousel Capital of the World…

NVC the 0522 Edition: Reimagining — Apple, Bud Ameri-Can, Hershey Bars and More

Reimagine this and this and this… Big brands like Apple, Budweiser, Hershey and Nintendo have been busy for sure. For the curious consumer, there’s a lot going on.

Dear Netflix – Ponderables on How to Protect this Prince…

Our previous post was focused on what makes The Little Prince movie so special that it really should be protected. This one delves into potential next steps for Netflix to ponder as they work on distribution plans for this awesome, labor-of-love, animated feature film directed by Mark Osborne.

NVC the 0508 Edition: Garlic Fries, Dolby, Cracker Jack, Cucumber Day and a Black Cat

Attention-getting seemed to be the theme of the eye-catching stories we saw over the last two weeks. Garlic fries at McDonald’s? Cracker Jack without the prize inside. A black cat at “The Tank” and more…

What We’re Reading – the 0516 edition

Time for an update on what’s on our reading stack (shelf, Kindle, iPad, etc.). We continue taking a serendipitous approach which makes our “What We’re Reading” look a lot like those cereal variety packs.