AWSI: This Campaign is Clever & Can’t Be Ignored…

On Monday there was an AT&T “takeover” of The Wall Street Journal as a true “page-turner” campaign occupied A7 through A14 of the front section. It changed our views about &.

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…

NVC the 032716 Edition: Vending Meat, Baguettes; Donut Dunking; Lean on…

This week it seems that food was a bubble up as we caught some interesting stories that triggered our imagination. For instance, we learned that a company named Vengo Labs struck a $2 million deal with Shark Tank investors Kevin O’Leary and Lori Greiner for their vending machine that delivers… more »

AWSI: Cultivating Golfer Confidence is Doable – Part 2

Last week we did an AWSI post in response to the WSJ piece: Americans Want to Play Golf—Until They Try It. In this post, the emphasis is on ways to practice to gain competence (and confidence)…