AWSI: Cultivating Golfer Confidence is Doable – Part 3

Besides getting your swing down and having a decent sense of what to do on the course, another way to feel more comfortable is to blow up another paradigm and dress different with an emphasis on comfort and functionality…

AWSI: This Campaign is Clever & Can’t Be Ignored…

On Monday there was an AT&T “takeover” of The Wall Street Journal as a true “page-turner” campaign occupied A7 through A14 of the front section. It changed our views about &.

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…

NVC the 032716 Edition: Vending Meat, Baguettes; Donut Dunking; Lean on…

This week it seems that food was a bubble up as we caught some interesting stories that triggered our imagination. For instance, we learned that a company named Vengo Labs struck a $2 million deal with Shark Tank investors Kevin O’Leary and Lori Greiner for their vending machine that delivers… more »