Wired Magazine had a story in their June 2010 issue (Cognitive Surplus: The Great Spare-Time Revolution) that delved into the most effective ways to motivate workers in the 21st century. They rounded up Daniel Pink, a Wired contributing editor and author of Drive: The Surprising Truth About What Motivates Us… more »
Archives for August 2010
Interesting Man, Uninteresting (or Memorable) Beer…
August 1, 2010 by Leave a Comment
I just revisited a story by Barbara Lippert, an advertising critic for AdWeek, that talked about male-themed potential award winners at the Cannes ad festival. She pointed to: “The Man Your Man Could Smell Like” for Old Spice, “The Most Interesting Man in the World” for Dos Equis and “The… more »
