Time to give an update on what books we’re cycling through. We made some really good discoveries and find the reading quite enlightening. Check it out. Take a look at this… Our pal, St.X would dig this one for sure. We are finding Gerald Zaltma’s “How Customers Think:… more »
Archives for 2014
Finding an Angle: Focus on Fructose…
November 2, 2014 by Leave a Comment
Looks like General Mills has some new messaging they want consumers to digest: Big G cereals deliver great taste with NO high fructose corn syrup Actually, in the FSI, the first message was: Great Taste ANY TIME OF DAY! So the common denominator is “Great Taste.” They seem to be… more »
If You Engage Them, They Will Sell…
October 19, 2014 by Leave a Comment
That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5). The bottom was an actual… more »
Sunday Musings – Table for Three with Kobe & Arianna
October 5, 2014 by Leave a Comment
It was one of those newspaper articles we set aside because we wanted to do a deep read, not power scan. To us, getting Kobe Bryant (LA Lakers star) and Arianna Huffington (writer, co-founder and editor in chief of the Huffington Post Media Group) to sit for a meal and… more »
AWSI: Crunching On is a Good Thing, But…
September 29, 2014 by Leave a Comment
Almonds are good for you. We know that. A handful of “toast ’til toasted” almonds can do wonders for maintaining your energy level. We were amused by this ad promoting California almonds that appeared in Sunset Magazine’s October 2014 issue. That energizer almond kid certainly was an eye catcher… more »
