During a commercial break between the games I was watching (bouncing between football and baseball) an ad caught my eye. Not because it was particularly well done or funny. I watched a guy in a suit walking around talking about car stuff (clearly I wasn’t paying too close attention), and… more »
Cheerios & Trader Joes: Real Simple’s 18 Top Cereals
September 23, 2009 by Leave a Comment
RealSimple.com posted a slideshow/story covering a topic near and dear to my heart (and stomach) — The Best Breakfast Cereals.Of course, I was curious because I REALLY like my cereal. I wanted to see what constituted a “Best” designation. Apparently, The Real Simple testers ate their way through 42 boxes… more »
Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football
September 21, 2009 by Leave a Comment
If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday… You can count on ESPN’s series of “Is it… more »
Whole ‘Lotta Drinkin’ Goin’ On… with App & Gear Assist
September 19, 2009 by Leave a Comment
Heading into the weekend, there were two party-related stories that caught my eye. TechCrunch’s MG Siegler had an interesting post a new app for the iPhone, called Power Music Hour. Sounds innocuous enough. “Power Music Hour is a fun new way to listen to music from your iTunes library! Just… more »
Dominoes Makes Delivery Point without Social Networking…
September 16, 2009 by Leave a Comment
UPDATED: These days, it seems like every marketing campaign is heavy on social networking aspect (i.e. Twitter, Facebook tie-ins) since that’s what’s perceived to be “in.” I guess that’s why I found this approach by Domino’s Pizza in the Netherlands especially refreshing. It’s very visual and very much in line… more »
