AWSI: The $100 Million Story That Resonates…

The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…

NVC the 0710 Edition: Transitions BlackBerry, Martha Stewart, Ramsey, Mr. Clean and More…

This has shaped up to be a “transitions” edition with some rewind and some re-imagining thrown in. BlackBerry EOL, Martha Stewart and Facebook Live (It’s a good thing!), Gordon Ramsey dashes for Glu Mobile and Mr. Clean sings?! Read on!

AWSI: Twinkies are a Survivor Thanks to the Brand Whisperer…

Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…

SCMF Musings: Big Boy vs. Big Boy – Who Knew?

A Big Boy is a Big Boy is a Big Boy, right? Not exactly. We discovered the makeover in this headline was NOT the Big Boy we thought…

Dear Netflix: Please Protect this Prince with Immersive Sound…

Another “Dear Netflix” post containing ponderables for protecting “The Little Prince” movie which they rescued. Focus on immersive sound (Dolby Cinema Technology) now available at the AMC 12 in NewPark Mall…