ASWI – Shellraiser is a Keeper…

As appalling as it may be to think that the Teenage Mutant Ninja Turtle franchise is pushing toys for pre-schoolers, we’ve deemed the product highlighted on page 18 of the Sunday Target ad post-worthy.

Target Features Shellraiser for preschoolers.

Target Features Shellraiser for preschoolers.

The Shellraiser vehicle from Playmates Toy has bells and whistles (or as the ad copy states, “awesome electronic sounds”), along with — “storage for action figures.” You read that right. Storage has been designed into the toy. If that is truly true, it is brilliant. We won’t be spending the $30 to find out though.

Playmates Toys - June Press Release.

Playmates Toys – June Press Release.

Back in June, Playmates Toys issued a press release where they described themselves as the creative force behind the successful Teenage Mutant Ninja Turtles toy line over the last three decades. We sense that they may have garnered a lot of feedback from parents over those 30 years.

The point of that announcement was to introduce their new product line inspired by Paramount Pictures and Nickelodeon Movies’ summer blockbuster film, Teenage Mutant Ninja Turtles, directed by Jonathan Liebesman, written by Josh Appelbaum & André Nemec and Evan Daugherty, and produced by Michael Bay, which hit theaters August 8.

The movie line of toys includes an assortment of products for Turtles fans, including action figures, vehicles and role play gear. And clearly, an entire line for Turtle fans to be: Pre Cool for preschool.

Looks like good clean fun. And the bonus storage, if it truly exists, puts this item over the top as far as we are concerned.

Check out the television ad here.


Staying Curious:

Keep your eyes peeled and let us know if you see anything that made you stop, read and ponder.
Let us know what you find.

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