AWSI Musings: Brilliant Tie-in for Giraffe Birth…

We introduced the “SNapkin” concept in this post. Here’s another to peruse and ponder.  Enjoy!—The Gang


We hate those toll-gate ads that we are forced to watch before viewing an intended video. If anything, it makes us want to boycott the brand. That’s why this gave us a smile.

So subtle! A logo in the corner of the video feed which serves are a reminder that… yes, of course! Toys R Us has a giraffe as a mascot — Geoffrey.

Inspired by items for sale.

AWSI, the sponsorship was brilliant as was the execution. Not over the top. Not in your face. It felt natural which is a great thing!

And The Enchanted Jukebox Sez…

The cover…

The original…

Another cover…

Thanks for reading! And sorry for the ear worm classic ad.


—Dossie & The Gang

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