AWSI Musings: Swatch Embraces Inner Child…

Swatch re-commits to embracing the fantasy and imagination of the inner child as a brand breakout…

AWSI Musings: Letting the Irish Storytelling Tradition Lead This St. Patty’s Day…

A Friday St. Patrick’s Day seems to mean party all week. We are here to add some variety to the normal fare to honor the Irish storytelling heritage.

AWSI Musings: Starbucks Springs New Cups…

Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?

AWSI Musings: Yes Words Spill Out in Roundabout Way…

Digging the story behind the story — Yes lyrics to Roundabout inspired by road trip in Scotland. There’s more to the story too!

Introducing Jedemi “SNapkins”…

The Gang has taken over with a new form-factor to facilitate curation for the cultivation of the curious mind— the SNapkin.