Our periodical “ponderments” over the weekend weren’t limited to The Wall Street Journal. We had some time to catch up on “The Times” (as in The New York Times) and the “Pink” section of The San Francisco Chronicle. What caught our eye was a word in common, “visceral,” that was used in talking about a new theater production and a new film…
ASWI: Lots of Ponderables in the WSJ Review – Part 1
April 28, 2015 by Leave a Comment
This week, a serendipitous occurrence reminded us that we really need to get back to doing some AWSI posts. The Review section of the weekend Wall Street Journal was chock-full-of -ponderables that engaged our curious minds…
Finding an Angle: Focus on Fructose…
November 2, 2014 by Leave a Comment
Looks like General Mills has some new messaging they want consumers to digest: Big G cereals deliver great taste with NO high fructose corn syrup Actually, in the FSI, the first message was: Great Taste ANY TIME OF DAY! So the common denominator is “Great Taste.” They seem to be… more »
If You Engage Them, They Will Sell…
October 19, 2014 by Leave a Comment
That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5). The bottom was an actual… more »
Sunday Musings – Table for Three with Kobe & Arianna
October 5, 2014 by Leave a Comment
It was one of those newspaper articles we set aside because we wanted to do a deep read, not power scan. To us, getting Kobe Bryant (LA Lakers star) and Arianna Huffington (writer, co-founder and editor in chief of the Huffington Post Media Group) to sit for a meal and… more »
