In the PR Industry there is the concept of embargo, which basically means that you can pre-brief a journalist or blogger on a topic with the intent of getting them to write a story that coincides with the press release hitting the wire… but NOT before. Embargoes are painfully annoying…. more »
Quacking up on Wall Street…
February 26, 2010 by Leave a Comment
On Thursday, Wall Street ducked… er… not exactly. Rather, the New York Stock Exchange (NYSE) had its closing bell quacked by the AFLAC duck. Why? Because, believe it or not, it is the spokeduck’s 10th birthday and the supplemental insurance company’s 55th year in business. Timed for this occasion, AFLAC’s… more »
Twitter-Powered Popcorn Machine
February 25, 2010 by Leave a Comment
This is pretty darn clever. Dave Britt and Justin Goeres came up with a way to make popcorn one Tweet at a time. The video below explains it. It was their entry for the Fireworks Popcorn’s “Creative Pop 2010!” contest, which they won. They used a custom LabVIEW program which… more »
At the Hockey Rink, Lefties Rule, Especially in Canada…
February 23, 2010 by Leave a Comment
The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties). He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players… more »
Soup: Neuromarketing & Why We buy
February 19, 2010 by 1 Comment
When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper. Mucking around with labels and the merchandising of soup cans may garner… more »
