Good Idea, Bad Idea: Let’s Do a Gym Version!

The cartoon series “Steven Spielberg Presents Animaniacs” was awesome. The core focus was on the adventures (or misadventures) of the Warner Brothers, Yakko and Wakko, and the Warner Sister, Dot, who were so crazy that the studio execs locked them away in the water town at the Studio. Lots of… more »

Maker Series: We Say Granola, He Said Granula…

Stumbled into an interesting story in The New York Times Magazine section (Who made that — Granola. It talked about the origins of granola. We make our own with rolled oats, protein powder, brown sugar, lots of cinnamon and then sticky stuff to keep it together (canola oil with maple… more »

Really? Prince Running Deep for Chevy

Really?? I’m still trying to get my head around this. Prince Fielder, the new first baseman for the Detroit Tigers, is appearing in a “Runs Deep” ad for Chevy. http://espn.go.com/mlb/player/_/id/5915/prince-fielder I saw it several times with the volume down. Couldn’t figure out what he was doing. Really? The whole baseball,… more »

Larry the Quaker Oats Man Gets a Makeover…

First of all, who knew his name was Larry? Second of all, really? Really?? According to a story in The Wall Street Journal, the Quaker Oats man has been updated, much like Betty Crocker a few years back. The point was to “reinvigorate the brand globally.” Brand design firm, Hornall… more »

MoneyBall — More than a Baseball Story

When I read the Michael Lewis book, “MoneyBall,” my interest was the numbers-based approach to finding players being used by my local baseball team, the Oakland A’s. The reviews of the book (like this one) emphasized how author, Michael Lewis delivered “the most revealing, enlightening look ever written on how… more »