Really?? I’m still trying to get my head around this. Prince Fielder, the new first baseman for the Detroit Tigers, is appearing in a “Runs Deep” ad for Chevy. http://espn.go.com/mlb/player/_/id/5915/prince-fielder I saw it several times with the volume down. Couldn’t figure out what he was doing. Really? The whole baseball,… more »
Larry the Quaker Oats Man Gets a Makeover…
March 30, 2012 by Leave a Comment
First of all, who knew his name was Larry? Second of all, really? Really?? According to a story in The Wall Street Journal, the Quaker Oats man has been updated, much like Betty Crocker a few years back. The point was to “reinvigorate the brand globally.” Brand design firm, Hornall… more »
MoneyBall — More than a Baseball Story
February 26, 2012 by 1 Comment
When I read the Michael Lewis book, “MoneyBall,” my interest was the numbers-based approach to finding players being used by my local baseball team, the Oakland A’s. The reviews of the book (like this one) emphasized how author, Michael Lewis delivered “the most revealing, enlightening look ever written on how… more »
Lateral Publishing Update: Red Staple in the News
February 15, 2012 by Leave a Comment
In USA Today, the Talking Technology column by Jefferson Graham (New tools make self-publishing e-books easier) mentioned Red Staple’s new electronic book (e-book) authoring tools, which had their worldwide debut last September in the Startup Alley at TechCrunch Disrupt SF. Graham also included a video interview with Lori Jordan, the… more »
Oreo Ad & The Front Door…
January 2, 2012 by Leave a Comment
Creative advertising is NOT limited to the Super Bowl. Rather, if you pay attention, you’ll find some water cooler-worthy pieces of art that will have you shaking your head. For example, this ad for Oreo Fudge Creme cookies was shown during the Fight Hunger Bowl game. Though it was from… more »
