46 seconds of fun! Nike Revolution Ad

How about turning exercise into a video game?  That’s a sure way to get people off the couch.  Two new ads from Wieden + Kennedy (Portland) for Nike+ FuelBand show just how much fun “moving” can be.

For those unfamiliar with the concept, Nike+ FuelBand was designed to track your activity through a sport-tested accelerometer. Then translates every move into NikeFuel. Nike+ FuelBand tracks running, walking, dancing, basketball – and dozens of everyday actions. It also syncs up with a motivational web and mobile experience.

I think this first ad is 46 seconds of pure fun.

The second one, at 15 seconds longer, has some cool moments (and movements).

While the FuelBand is a cool product, there’s nothing holding you back from creating your own video game-style workout.
Just do it!

Source:  AdWeek

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