It slices through the air with the greatest of ease. Yeah, that seems to be the message of the ads that ran before the official release of Motorola Droid RAZR on Verizon Wireless. I kept wondering, why I would want a smartphone that can slice light poles in half?
The follow-on ad was even more mysteresting (mysterious + interesting). It features a high-stakes thriller chase that has an action hero dude trying to secure a box of cargo — which contains the all too powerful Droid RAZR.
Both ads show how “razor thin” the device is. But most people want a side-by-side comparison with an iPhone 4s which seems to be spending its time in ads showing cool things you can do with it.
And both ads look really expensive. Besides wondering where the street chase took place (some of the hills look like San Francisco), what I really wondered was who’s footing the bill (Verizon? Motorola? Google? All of the above?).
If they really want to present the reborn/evolved RAZR as a viable alternative to the iPhone 4s, there really needs to be more done to prove Moto’s user interface isn’t annoying.
Commercial No. 2:
As for the name… The new phone is a far cry from the clamshell style of the original RAZR. it seems that Moto is hoping some of the “mojo” from the original will rub off. During its four-year run, Motorola sold more than 130 million RAZRs.
Here’s a link to one review.
Moto has a pretty good page for learning more.
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Here’s a look at a print ad that ran in the Sunday San Francisco Chronicle.
It still begs the question…. how does it work? What does the UI look like?
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The NY Times spoke glowingly about the RAZR in this post: http://gadgetwise.blogs.nytimes.com/2011/11/28/motorolas-droid-razr-still-has-it.
“The Droid Razr has a 1.2 gigahertz dual-core processor. While there are phones with faster chips, the combination of the processor speed and Verizon’s LTE network makes this phone feel faster than the specifications might indicate.”