Showing Some Spunk — Palm Ad Take on Apple

On the back page of Friday’s Wall Street Journal, Palm had a full page ad that had to make Mr. Jobs uncomfortable, not to mention AT&T’s brass.

sprintad

“Your iPhone contract is up. Perfect timing” is how it leads off.  The picture of an apple core with a Palm Pre leaning against it was an interesting touch.

The message itself isn’t new. Palm director, Roger McNamee, spoke about people’s iPhone contracts expiring back in March during a Bloomberg interview and what he said actually triggered an SEC filing by Palm.

McNamee, founding partner Elevation Partners, the company that injected hundreds of thousands of dollars into Palm, said this:

June 29, 2009, is the two-year anniversary of the first shipment of the iPhone. Not one of those people will still be using an iPhone a month later. Think about it — if you bought the first iPhone, you bought it because you wanted the coolest product on the market. Your two-year contract has just expired. Look around. Tell me what they’re going to buy.

Palm’s SEC filing stated the following:

The statement in the second paragraph of the article that “not one” person who bought an Apple, Inc. iPhone on the first shipment date “will still be using an iPhone a month” after the two-year anniversary of that day is an exaggerated prediction of consumer behavior pattern and is withdrawn.

I guess a little ad smack-off in a business daily is okay.  Just stay away from TV.

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