According to a story that appeared in Marketing Daily, many brands are not properly leveraging social media channels to get the word out. The writer, Sarah Mahoney, referenced a study done by Yesmail Interactive titled, “Using Digital Market Intelligence to Drive Multi-Channel Success.†Michael Fisher, president of Yesmail, told Marketing… more »
LMFAO & The Adjacent Possible…
June 24, 2012 by 1 Comment
There was story in The New York Times by Melena Ryzik about Redfoo and Sky Blu — the two guys who together are known as LMFAO (“Party Rock Anthem”). Melena points out “The two men, who rap, sing and D.J., have high musical lineage: Redfoo, 36 (born Stefan Gordy), is… more »
Funny Ha-ha or Funny Uh-oh…
June 23, 2012 by Leave a Comment
The other day, I got a text message that said, “Siri is funny.” Siri is a built-in app on iPhone 4S that lets you use your voice to send messages, schedule meetings, place phone calls, and more. The “funny” message arrived after one that Siri messed up. It was supposed… more »
Ad Copy & Making it Matter…
June 21, 2012 by Leave a Comment
While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it. What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »
Respect Yourself — A Good Message from an Unusual Source
June 20, 2012 by Leave a Comment
Looking at some old videos I put together got me on a Bruce Willis tangent. Not too many people know about the “Return of Bruno” album. Here’s Willis and the Pointer Sisters. I had used his cover of “Secret Agent Man” for a company video a long time ago. That… more »
