Toyota has had a pretty rough year. In January, there was the recall due to gas pedal issues (and the fallout). In July, a voluntary recall was announced involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock… more »
Crayola: It’s about growing frequency of self expression
December 18, 2010 by Leave a Comment
Crayola may have re-invented itself from a business model standpoint, but from a philosophical, they have very much stuck to their core: it’s about enabling creative experiences. Crayons are something most of us are familiar with –whether the simple 8-pack or the 64-pack with sharpener– at one time or another,… more »
What’s Going on Up There? TheLadders.com Story…
December 17, 2010 by Leave a Comment
I love reading the “Corner Office” column that appears weekly in the Sunday edition of The New York Times. Every week I seem to find something interesting there. For example, last Sunday, the interview was with Marc Cenedella, founder and C.E.O. of TheLadders.com, a job search site. He talked about… more »
Speeding Baby Tells HP’s Printing Story…
December 11, 2010 by 1 Comment
In an interview with Advertising Age, HP’s vice president of worldwide marketing and communications of the printer division, Tariq Hassan talked about the “speeding baby” ad which was created by Goodby, Silverstein & Partners. What’s cool is that the ad does a great job telling the story visually, so if… more »
Clever Ticker Symbol Helps Visibility…
November 16, 2010 by Leave a Comment
If you subscribe to The Wall Street Journal online, or can get access to Monday’s paper, please turn to page C3 and check out the story about Ticker Symbols. With GM’s IPO coming this week, the company returns with the symbol: GM. Fortunately for GM, they will have an easy-to-recall… more »
