The Gang was curious about quote in SF Chronicle related to Under Armour’s $280 million deal with UCLA. Set off to investigate and made some interesting discoveries…
SCMF Musings: Coffee Joins Waffles in Nike’s Food-Inspired SB Line…
May 24, 2016 by Leave a Comment
Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
What’s in a Name? AWSI More Than Just Words…
May 23, 2016 by Leave a Comment
The Mets’ Class AA affiliate which has been located in Binghamton, N.Y., since 1992, is now in the process of coming up with a new name that is “less bland.” Four of the choices being voted on allude to the local merry-go-rounds that have given Binghamton the nickname the Carousel Capital of the World…
NVC the 0522 Edition: Reimagining — Apple, Bud Ameri-Can, Hershey Bars and More
May 22, 2016 by Leave a Comment
Reimagine this and this and this… Big brands like Apple, Budweiser, Hershey and Nintendo have been busy for sure. For the curious consumer, there’s a lot going on.
AWSI: Like the Look of Persol’s New Generation Storytelling…
May 18, 2016 by Leave a Comment
Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
