Rocky on Broadway: Making the Concept Fly…

The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing. From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance.

GIF-ertainment: Crashing the Ivy…

We just saw this in today’s Cubs-Cards game. Ouch! Tommie GIF-ized it.


Dante Essay in the WSJ is full of Ponderables…

The Saturday Essay in The Wall Street Journal was an interesting piece about Dante’s “Divine Comedy” and the impact it had on the author of the 2500+ word piece. The way these essays are written, you need to block a chunk of time because they tend to be lengthy ponderables…. more »

By-Product Discovery: Rework & Kingsford…

While reading a book called “Rework” by by Jason Fried and David Heinemeier Hansson, I made a fascinating discovery.  In the Progress section, the essay titled “Sell your by-products,” pointed to something that one might classify as either a “fast fact” or a “bet you didn’t know.” Henry (Model T)… more »


Pinteresting Way to Reach Target Customers…

While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.