VMA 2013: Perry Ready To ROAR…

The MTV Video Music Award (VMA) show is taking place on Sunday night.  There’s been a lot of buzz  about Katy Perry’s level of participation — She will close the show, singing “Roar,” the single released last week to build excitement about her upcoming album (her fourth studio album, “Prism.”)…. more »

Firing Up Social Media for New a Taco…

Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »


AWSI: Shift from Crusty May Be Temporary…

In the “A-HED” position of Tuesday’s Wall Street Journal there was a somewhat shocking story about how Parisians are preferring “the whitest, least-baked baguette on display.”  That translates to shift in demand away from the classic “crusty” baguette.  One baker who sells 1,500 baguettes every day said that 90% of… more »

Hollywood’s Blockbusters: Service Offerings??

In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »


August 12 Could Be the Day… Why??

While blasting through The Wall Street Journal I came upon a 2-page ad that made me stop — or rather do the equivalent of a double-take. Then it made me race to the Internet because I felt there was some ‘splainin’ to do. So, why August 12?  Also, what was… more »