In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »
Circling Back: Twinkies Gaining Traction as Dude Food…
August 14, 2013 by 1 Comment
It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
Today’s Ponderable… The Wright Thing – Part 1
July 28, 2013 by Leave a Comment
Let me throw something out there for you to mull over. It is something I stumbled upon as I was connecting the dots after learning that the son of Frank Lloyd Wright (“elevating American society through architecture”), John Lloyd Wright invented Lincoln Logs. I was thinking about the environment John… more »
Bose & Insatiable Curiosity…
July 24, 2013 by Leave a Comment
Up until this week, whenever I encountered the word Bose I immediately thought “expensive” — high end audio equipment that never goes on sale, even at the outlets. To invest in Bose speakers was a splurge purchase, and splurge I did. I am quite pleased with the sound coming from… more »
