What in the wild, wild world of luxury retail is going on here? What’s a RH? Or rather WTF-RH? Will spending on a 2-page ad really get customers to fork over $100 for a card?
AWSI: Hot Dogs are Hot…
March 15, 2016 by 2 Comments
Are hot dogs going to supplant food truck cuisine as the next big thing in eating? You figure that if The Wall Street Journal is covering ball park franks AND Burger King made them the cornerstone of their 2016 promotions, something’s up.
NVC the 031316 Edition
March 13, 2016 by 5 Comments
We are still moping about trying to accept the news that one of our favorites (and inspiration for our #SCMF) has been jettisoned. Jonathan Goldsmith (AKA “Most Interesting Man in the World”) will no longer be the one saying, “I don’t always drink beer, but when I do, I drink Dos Equis.” What’s next for the brand and Goldsmith?
AWSI: The Rio Advertising Games HAVE Begun…
March 8, 2016 by Leave a Comment
While perusing AdAge, we came upon this story (Non-Sponsors With Olympic Dreams Must Beat March 27 Deadline: New Sponsorship Rules Alter Olympic Marketing Playbook). Say what? How can that be?
NVC the 030616 Edition
March 6, 2016 by Leave a Comment
Playfulness and youthfulness seemed to be the themes of the week. In this edition of NVC, we’ll cover post-Oscar buzz, a seemingly ageless NHL player, and more…
