AWSI: 3M & Command Nails It with New Spokesperson…

Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…

NVC the 041016 Edition: Tesla Mod 3, Samsung, Staples, Lululemon & Great Scott…

Tesla ruled the news cycle this week, we noticed some innovative things happening in the retail space — Staples, Samsung & Lululemon. Some smile-inducers as well.

AWSI: This Campaign is Clever & Can’t Be Ignored…

On Monday there was an AT&T “takeover” of The Wall Street Journal as a true “page-turner” campaign occupied A7 through A14 of the front section. It changed our views about &.

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…