NBA Finals are “bigger than basketball” as sneakers have their “moment(s)” on a center stage in front of a large broadcast audience. Nike’s timely release of new LeBron Soldier shoes and a new ad campaign are proof that there was a lot on the line in Game 7.
NVC the 0612 Edition: Neiman Marcus, Mr. Robot, Pebble Core, NYT Tall issue and More…
June 12, 2016 by 1 Comment
Times Mag gets tall, Pebble gets a new Core, and retailers continue to find ways to break out. Creativity abounds — see for yourself. Scroll on and stay for the featured song…
SCMF Musings: The Big Switch – Test Man Now at Sprint…
June 8, 2016 by Leave a Comment
“Can you hear me now?” actor and former Verizon “Test Man” Paul Marcarelli, is appearing as himself in the new Sprint ads tagged #TheSwitchIsReal.
SCMF Musings: Coffee Joins Waffles in Nike’s Food-Inspired SB Line…
May 24, 2016 by Leave a Comment
Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
AWSI: Like the Look of Persol’s New Generation Storytelling…
May 18, 2016 by Leave a Comment
Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
