ASWI – Shellraiser is a Keeper…

As appalling as it may be to think that the Teenage Mutant Ninja Turtle franchise is pushing toys for pre-schoolers, we’ve deemed the product highlighted on page 18 of the Sunday Target ad post-worthy. The Shellraiser vehicle from Playmates Toy has bells and whistles (or as the ad copy states,… more »

FSI – What’s New and Notable – 002

This week’s edition of FSI What’s New & Notable is focusing on hot sauce. The FSI featured a ginormous burger that took up 50% of the ad. It was a drippy burger too, like the kind you see on Carl’s Jr. television ads. We aren’t burger people and were about… more »

FSI – What’s New and Notable – 001

Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »

Staying Curious: The SISTEM51 Adventure

Ad triggers curious mind and kicks off an adventure. What WAS the story in the back?

NoNo Promo a Go!

When Clayton Kershaw of the Los Angeles Dodgers threw his no-hitter on my birthday, I knew I was witnessing something special. Listening to Vin Scully describe the scene (caught the last 3 innings) was a treat. And speaking of treats, the timing worked out for me to be able to… more »