2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it… more »
Ford Fusion Ad: Great Copy, Lousy Payoff…
March 1, 2011 by Leave a Comment
There was a full page ad in The Wall Street Journal on Monday that caught my eye. It was for the Ford Fusion and the copy is really well-written. First it takes a swipe at Camry and Accord loyalists who “aren’t the folks we’re speaking to anyway.” The ad is… more »
Oatmeal: The Right Thing all Wrong…
February 23, 2011 by Leave a Comment
You may have it permanently embedded in your brain that oatmeal is “the right thing to do.” That’s what Wilford Brimley told us, right? McDonald’s would like you to think so too with its “bowl full of wholesome.” But Mark Bittman of The New York Times begs to differ. In… more »
Outrageousness Outside of Super Bowl Ads – Part 1
February 5, 2011 by Leave a Comment
In a week dominated by news of the ads that will appear during the Super Bow, it was an ad that appeared in the front of Friday’s Wall Street Journal that caught my eye. Yeah. That’d be Larry Ellison’s competitive side coming out. The copy on the web page is… more »
Toyota’s Ideas for Good campaign…
December 19, 2010 by Leave a Comment
Toyota has had a pretty rough year. In January, there was the recall due to gas pedal issues (and the fallout). In July, a voluntary recall was announced involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock… more »
