It’s frustrating when reality doesn’t match expectations. The B-Dub experience was disappointing to say the least…
AWSI Musings: Lyrical Headline Amuses…
January 10, 2017 by Leave a Comment
Clever headlines amuse AND draw attention. The resulting earworm may be less welcome …
AWSI Musings: Chew on this — A Spoonman’s Story…
January 5, 2017 by Leave a Comment
Save me, I’m together with your plan… The inspirational story of a Spoonman…
AWSI Musings: Poutine Promo Prompts Posts…
January 4, 2017 by Leave a Comment
A food-themed promo the Washington Capitals hockey team did when the Toronto Maple Leafs came to town gets fried on Twitter …
AWSI Musings: Apple Touch Bar & Compelling Storytelling…
December 19, 2016 by Leave a Comment
Effective ads, especially during sporting events, tell the story with AND without sound…
